Your next era deserves more than a starter brand.
Most of my clients come to me at a turning point.
Their work has evolved. Their vision has sharpened. Their business is growing — but their brand still reflects an earlier version of who they were.
This work is about creating alignment between the quality of what you do and the way the world experiences it.
Together, we build thoughtful, strategically grounded brands and websites that feel cohesive, elevated, and deeply reflective of the work you’ve built.
- Essential branded graphics and launch materials
- Guidance for maintaining visual consistency
- Professionally customized Showit website
- Responsive mobile optimization
- SEO foundational setup
- Launch support and training
- Foundational brand strategy
- Brand direction and positioning guidance
- Typography and color direction
- Refined visual identity system
What’s Included
A thoughtful foundation for businesses ready to elevate their online presence with clarity and intention.
Essentials is designed for founders who need a cohesive, elevated brand presence — without stepping into a fully custom engagement yet.
This experience combines strategic direction, a refined visual identity, and a professionally customized website designed to help your business feel polished, credible, and aligned from the very beginning.
Ideal for newer businesses, evolving creative brands, or founders looking for a more intentional online presence without the timeline of a fully custom build.
Essentials
- Curated supporting collateral and branded assets
- Guidance for cohesive implementation beyond launch
- Fully custom website design and development
- Strategic user experience planning
- Responsive optimization across devices
- Foundational SEO implementation
- Launch preparation and support
- Fully custom visual identity system
- Logo suite and supporting brand elements
- Typography system and intentional color palette
- Creative direction and visual cohesion across touchpoints
- In-depth brand strategy
- Audience and positioning refinement
- Messaging direction and brand voice alignment
- Strategic clarity around your business goals and next era
What’s Included
A fully custom brand and website experience designed to support the business you’re growing into.
This is a full transformation.
Together, we clarify the strategy behind your business, articulate what makes your work distinct, and create a brand and website that communicates that depth with clarity and confidence.
Every decision — from messaging to typography to user experience — is shaped intentionally so your brand feels cohesive, elevated, and deeply reflective of the work you’ve built.
This process is immersive, collaborative, and highly personalized, resulting in a digital presence that not only looks beautiful, but functions strategically for long-term growth.
Complete
- Continued design support
- Strategic iteration and optimization
- Long-term creative partnership
- Additional custom collateral
- Presentation, social, email, and launch assets
- Expanded brand implementation across platforms
- SEO-informed website copywriting
- Blog and content structure strategy
- Long-form visibility planning
- Advanced messaging refinement
- Long-term positioning support
- Strategic consulting and creative direction
What’s Included
A deeper, long-term creative partnership for founders building something expansive.
Signature is for businesses entering a major season of growth, visibility, refinement, or repositioning.
This engagement expands beyond a single launch to support the larger ecosystem surrounding your brand — allowing us to develop a more comprehensive, cohesive, and strategically aligned experience across every touchpoint.
Ideal for established founders seeking ongoing creative partnership, expanded strategy support, advanced SEO implementation, custom collateral, or long-term brand evolution.
Signature
Monthly retainer for brand maintenance, data tracking, site updates, seasonal collateral, and ongoing design and SEO support.
Ongoing Partnership
À La Carte Design
Individual design services: additional collateral, unique illustrations, social templates, print materials, and more.
A focused review of your current brand with actionable recommendations. Ideal if you’re not sure whether you need a refresh or a full rebrand.
Brand Audit
A few other options
deep dive interview
market research
strategy development
brand messaging
brand design
website development
seo & aio
accessibility & UX audit
integrations & migrations
training & support
Most creatives do not struggle with their brand because they lack talent.
They struggle because translating the depth of their work into a cohesive brand requires a different skill set entirely.
That is where this process comes in.
Rather than jumping straight into visuals, we begin with clarity: what makes your experience and your work distinct, what your audience needs to feel, and how your brand should communicate the caliber of what you do.
From there, every decision is made intentionally — balancing strategy, aesthetics, functionality, and emotional resonance to create a brand experience that feels both elevated and deeply authentic.
My role is not simply to “design something beautiful.”
It is to help you build a brand that earns trust, reflects your expertise, and supports the business you are growing into long-term.
Why this process feels different
My clients often come to the table with...
Please don't think you need to arrive with everything figured out.
a multi-passionate vision that feels difficult impossible to articulate
a handful of their own brand direction ideas and DIY attempts
a website that no longer reflects the quality of their product or service
a business that has evolved quickly, messily, or both
a feeling of technology and marketing overwhelm
This process is designed to guide you thoughtfully through each step smoothly so your brand feels intentional, cohesive by the time we launch.
I am here to help you piece together the puzzle.
Questions?
— Megan Lentz & Maria Barrale, Vida Events
Emilie did such an amazing job encompassing everything we envisioned for our new brand. Her design board had us in awe and watching the website come to life was a dream.”