Your work has depth. Your process has nuance. Your clients trust you with decisions that matter. But if your current brand or website still feels like a past version of the business, it may be making your value harder to understand than it needs to be.
This is the point where “good enough for now” stops being good enough.
You need a brand and website that can translate your expertise, your aesthetic, and your client experience into something people can recognize, trust, and act on.
You have built something meaningful. Now your brand needs to hold the weight of it.
An intentional process for thorough businesses.
SEO, accessibility, mobile experience, and long-term maintainability are built in from the beginning, not treated as afterthoughts.
04. Built to function
Your brand has to fit the people behind the work, the clients you serve, and the experience you want to create.
03. Human-centered
No scattered concept decks. One thoughtful creative direction, developed with precision and refined until it feels unmistakably right.
02. Smooth process
Every visual decision begins with positioning, messaging, and the way your clients need to understand your value.
01 Strategy first
Everything in Complete, plus extended collateral, custom illustrations, SEO copywriting, and even more post-launch support.
12-16 weeks • Custom proposal
Signature
A cohesive brand identity and a customized Showit template — everything you need to launch with polish and unwavering confidence.
4-6 weeks • Starting at $2500
Essentials
Choose the level of support for your next era.
Full brand strategy, visual identity, and a custom Showit + WordPress website for established service providers ready for a more refined, trust-building online presence. Designed to clarify your value, elevate your client experience, and support long-term growth.
12-16 weeks • Starting at $6000
Complete
most popular
Selected work
I’m a brand strategist and designer helping established creative and service-based businesses turn their expertise, aesthetic, and client experience into a refined brand and website. I work from my home studio (and also the porch) in the Madison, Wisconsin area and serve clients all over the globe. When I’m not building brands, I’m painting or avoiding laundry piles.
Hi, I’m Emilie
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From my blog ...
— Becca McLagan, DIY Home School
“I was amazed at how beautifully Emilie was able to connect my ideas and ventures into a cohesive brand and site. I could finally see my idea for a business coming to life.”
— Abby Johnson, Abby & Brandon
“Her questionnaires help you dig deep and sometimes even learn things about yourself while also telling her what she needs to know to design a brand that will truly show off who you are.”