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Strategy. Identity. Websites built with excellence to carry the weight of what you're building next.
Strategic Branding & Website Design
for creative founders and lifestyle entrepreneurs
You know the feeling. The website you’ve outgrown. The logo and colors that were *good enough for now.* People love your work but can’t quite articulate what makes it exceptional — because your brand hasn’t given them the language for it yet. None of this means anything went wrong. It means you’re ready for something better... way better. You’re ready for a brand that finally matches the depth of your work.
You’ve created something meaningful,
but your brand doesn’t reflect it yet.
SEO, accessibility, and long-term maintainability are in the build, not bolted on later. Nerdy stuff.
04. Built to function
A brand has to fit the life and the people behind it, not just the market opportunity in front of it.
03. Human-centered
No five-concept presentations. One clear direction, developed with precision and refined until it feels unmistakably right.
02. Smooth process
Every visual decision is grounded in positioning, messaging, and strategic clarity first.
01 Strategy first
A purely intentional way of working.
Everything in Complete, plus extended collateral, custom illustrations, SEO copywriting, and even more post-launch support.
12-16 weeks • $12500
Signature
A cohesive brand identity and a customized Showit template — everything you need to launch with polish and unwavering confidence.
4-6 weeks • $3200
Essentials
Three stellar ways to work together.
Full brand strategy, visual identity, and a custom-built website on Showit+Wordpress. Your brand and your online presence, designed to be refined, cohesive, and built to support long-term growth.
12-16 weeks • $7500
Complete
most popular
Selected work
I’m a brand strategist and designer who helps creative entrepreneurs build brands with purpose. I work from my home studio (and also the sofa) in the Madison, Wisconsin area and serve clients all over the globe. When I’m not building brands, I’m painting, reading, or contemplating whether I should have ever let my kids bring glitter and slime into the house.
Hi, I’m Emilie
Reading Time: 3 minutesCreativity isn’t just about what you think—it’s also about what you experience. If you’re looking for ways to boost creativity, the fastest route isn’t a new tool or a new routine (pause to let that sink in a moment)— it’s your senses. Have you ever noticed how certain sounds, scents, or textures trigger memories and […]
Reading Time: 3 minutesInspiration isn’t something that arrives on demand. Sometimes, it sneaks up on you in a thrift store aisle, between the pages of an old book (I’ve been SO into reading lately!), or while waiting in line at the grocery store. If you feel creatively stuck, the answer might not be to look harder—but to look […]
Reading Time: 3 minutesHave you ever noticed how your best ideas come when you’re not sitting at your desk? (It’s not just me, right?) Maybe they appear when you’re out for a walk with your doggo, stretching in the morning, or even while doing something as simple as folding laundry. That’s because movement has a way of relieving […]
From my blog ...
— Becca McLagan, DIY Home School
“I was amazed at how beautifully Emilie was able to connect my ideas and ventures into a cohesive brand and site. I could finally see my idea for a business coming to life.”
— Abby Johnson, Abby & Brandon
“Her questionnaires help you dig deep and sometimes even learn things about yourself while also telling her what she needs to know to design a brand that will truly show off who you are.”